Lassie Pet Insurance App Icon

Lassie Pet Insurance — API Integration & Open Insurance Data

Claims records, policy queries, loyalty points, health profiles, and activity-linked discount data — built for OpenInsurance integration across Europe

From $300 · Pay-per-call available
OpenInsurance · Protocol Analysis · Claims API · Pet Health Data

Integrate Lassie's insurance, health, and rewards data into your platform — compliantly and precisely

Lassie is Europe's fastest-growing prevention-first pet insurer, now covering more than 250,000 pets across Sweden, Germany, and France with $100M in annual recurring revenue. Behind every user session lies a structured data ecosystem: insurance policies, real-time claim submissions, AI-assisted payout records, loyalty points earned through verified pet care actions, vaccination histories, and GPS-linked activity metrics from Tractive integrations. This data is precisely the kind of structured, account-bound, insurance-grade information that OpenInsurance and open-data API integration frameworks are designed to surface.

Our studio delivers production-ready API source code that reads, normalizes, and delivers this data to your stack — whether you need to reconcile insurance claims against accounting systems, build a pet health intelligence dashboard, synchronize loyalty points with external rewards programs, or analyze policy portfolios at scale. Every engagement starts with authorized protocol analysis and ends with runnable source code, documented endpoints, and compliance guidance.

Claims & Payout Records API — Extract individual damage reports, AI-processed claim status updates, and payout amounts with timestamps. Lassie now processes 60% of German claims fully autonomously in roughly six minutes — your integration can subscribe to these events via webhooks for near-real-time reconciliation.
Policy & Coverage Data — Query active insurance policies per user: coverage tier (surgery, illness, liability), annual premium, deductible, policy number, and renewal dates — the core data for portfolio analytics and compliance reporting.
Loyalty Points & Rewards Balance — Read points earned from app challenges, health quizzes, GPS activity tracking, and partner integrations (e.g. Tractive, Lidl Plus). Points directly convert to premium discounts, making this a live behavioral-finance data stream.
Feature Modules
Six specific data capabilities available through Lassie API integration

Claims & Damage Report API

Lassie's AI-assisted claims pipeline — which now processes 90% of all claims with AI involvement and resolves 60% of German claims end-to-end in approximately six minutes — generates a machine-readable event trail per claim. Integration targets include claim ID, submission timestamp, claim category (illness, surgery, accident), uploaded vet bill metadata, AI decision flag, payout amount, and payment status. This stream is ideal for insurance accounting reconciliation, fraud signal pipelines, and automated audit logging.

Policy Details & Coverage Query

Each Lassie insurance customer holds a structured policy object: coverage package name, insured pet ID, policy start and end dates, annual deductible, premium amount, and the specific coverages selected (surgery, illness, liability, wellness add-ons, pre-existing condition riders). Integrating this object enables portfolio dashboards for enterprise pet care networks, vet clinic management platforms that need coverage verification before treatment, and insurer reinsurance data feeds.

Loyalty Points & Rewards Integration

Lassie's gamified rewards engine issues points for completing health challenges, passing quizzes, watching vet guides, meeting Tractive daily activity goals (10 points/active day), and linking partner services (1,000 points for Tractive connection). Points convert directly to premium discounts. Exposing the points balance and earning log via API enables synchronization with external loyalty ecosystems such as Lidl Plus — which Lassie already partners with — and cross-brand reward aggregation platforms.

Pet Health Profile Export

Each insured pet has a health profile containing species, breed, age, vaccination records, completed preventive guides, and historical vet consultation notes. This structured profile supports risk-scoring models for underwriting, veterinary practice management systems that need a pre-consultation health summary, and pet care analytics applications that track longitudinal health trends across populations. The vaccination reminder feature added in 2024 means vaccination dates are now consistently recorded and machine-readable.

Tractive GPS Activity Data Feed

Since the Tractive partnership launched in January 2025, Lassie users can link their GPS tracker and earn activity-based rewards. The resulting data includes daily active minutes, step counts, sleep duration, and location-derived movement patterns per pet. Integrating this feed into behavioral analytics platforms or dynamic pricing engines enables activity-adjusted premium calculations — the core proposition Lassie is commercializing as it scales across Europe with Series C capital.

Premium Payment & Payout History

Lassie automated its full payout and reconciliation pipeline using the Atlar API, completing integration in just four days — a testament to how cleanly structured its payment data already is. Our integration layer exposes incoming premium payments, refund events, and outgoing claim payouts as ledger entries with amount, currency (SEK, EUR), timestamp, and reference ID. This is the exact format required by accounting platforms for automated reconciliation and for insurer statutory reporting.

Data Available for Integration
OpenInsurance perspective — structured data types, sources, and downstream use cases
Data Type App Source / Screen Granularity Typical Integration Use
Insurance policy object Insurance management screen Per-policy: coverage tier, premium, deductible, dates, add-ons Portfolio reporting, vet coverage verification, reinsurance feeds
Claims records Damage report / claims history Per-claim: type, amount, date, AI status, payout confirmation Accounting reconciliation, fraud signal pipelines, audit logs
Loyalty points balance & log Points dashboard Per-action: source (quiz, GPS, guide), points earned, running total Cross-platform loyalty sync, CRM churn scoring, partner reward programs
Pet health profile Pet profile / health section Per-pet: species, breed, age, vaccinations, completed guides Risk underwriting, vet practice pre-consultation summaries, health analytics
Tractive GPS activity data Activity tracking (Tractive integration) Daily: active minutes, steps, sleep score per pet Dynamic premium pricing, behavioral health scoring, activity-based incentives
Premium payment history Billing / account section Per-payment: amount (SEK/EUR), date, method, status Financial reconciliation, statutory insurer reporting, cash flow analytics
Digital vet consultation logs Contact digital vet feature Per-session: date, category, outcome summary, referral flag Claims pre-screening, population health trend analysis, preventive care scoring
Typical Integration Scenarios
End-to-end business workflows enabled by Lassie API integration
SCENARIO 01

Veterinary Clinic Management Platform — Coverage Verification & Claims Pre-fill

A vet practice management SaaS needs to verify a patient's insurance coverage before starting a treatment plan and auto-populate claim submission fields. The integration calls the policy details endpoint with the pet owner's account token to retrieve coverage tier, deductible, and included conditions. At appointment close, the billing module pushes the treatment code and invoice amount directly to the claims submission endpoint, triggering Lassie's AI pipeline. The result: zero manual re-entry for the clinic, and a claim already queued before the owner leaves the waiting room. Data involved: policy object, coverage conditions, claim submission fields (ICD-10 equivalent veterinary codes, invoice amount, vet ID).

SCENARIO 02

Pet Care Analytics Dashboard — Multi-Source Health Intelligence

A B2B analytics platform aggregating data from pet owners across multiple apps needs to combine Lassie's insurance event history with GPS activity from Tractive and veterinary appointment data. The integration pulls the pet health profile (vaccinations, completed guides), the daily Tractive activity feed (steps, active minutes), and the digital vet session log on a nightly schedule, storing normalized records per pet UUID. The output powers population-level health trend dashboards sold to pet food brands and animal welfare organizations — a concrete example of OpenData value created by combining insurance and behavioral data streams.

SCENARIO 03

Cross-Brand Loyalty Ecosystem Synchronization

Lassie already partners with Lidl Plus and Tractive to issue and redeem loyalty points. A broader pet care rewards aggregator — connecting pet food subscriptions, grooming services, and insurer points — needs a unified points balance API. The integration reads Lassie's points balance and per-action earning log in real time, maps Lassie point events to the aggregator's internal currency, and writes redemption events back. Since points directly reduce insurance premiums (OpenFinance angle: insurance cost linked to behavioral rewards), this scenario maps directly to an activity-adjusted financial product — exactly the kind of data flow open insurance frameworks are designed to support.

SCENARIO 04

Insurer Portfolio Analytics & Reinsurance Reporting

An enterprise reinsurance desk needs quarterly exposure reports across Lassie's book of business segmented by pet species, breed, age cohort, and claims frequency. The integration batch-extracts policy objects (coverage tier, premium, deductible) and aggregated claims records (type distribution, average payout, claim frequency per breed) and transforms them into actuarial reporting formats. GDPR compliance is maintained through data minimization: personal identifiers are stripped at extraction, with only the policy-level aggregated fields passed to the reinsurance warehouse. This satisfies Solvency II pillar III reporting obligations for insurance data transparency.

SCENARIO 05

Real-Time Claims Webhook Pipeline for ERP Reconciliation

A pet insurance broker managing policies across multiple insurers (Lassie, ManyPets, Petplan) needs every payout event automatically reconciled in their accounting ERP as soon as it is confirmed. The integration registers a webhook endpoint with Lassie's claims notification system; each payout event pushes a JSON payload containing claim ID, pet ID, payout amount, currency (EUR or SEK), and settlement timestamp. The broker's ERP middleware maps this to the corresponding accounts-receivable entry and updates the claims ledger without human intervention — the same workflow Lassie already uses internally via its Atlar API integration, which was deployed in just four days.

Technical Implementation
Pseudo-code examples for the core integration endpoints — authentication, policy query, claims webhook

1. Authorization — Account Login & Token Acquisition

// Step 1: Initiate user session (OAuth 2.0 PKCE flow)
POST /auth/v1/session/init
Content-Type: application/json

{
  "client_id": "YOUR_CLIENT_ID",
  "redirect_uri": "https://yourapp.example/callback",
  "scope": "policy:read claims:read points:read health:read",
  "code_challenge": "<SHA256_CODE_CHALLENGE>",
  "code_challenge_method": "S256"
}

// Response: redirect URL with auth_code
// Step 2: Exchange auth_code for access + refresh tokens
POST /auth/v1/token
{
  "grant_type": "authorization_code",
  "code": "<AUTH_CODE>",
  "code_verifier": "<ORIGINAL_VERIFIER>",
  "client_id": "YOUR_CLIENT_ID"
}
// Response:
{
  "access_token": "eyJ...",
  "refresh_token": "rt_...",
  "expires_in": 3600,
  "token_type": "Bearer"
}

2. Policy & Claims Query

// Fetch active policy details for authenticated user
GET /api/v1/insurance/policies
Authorization: Bearer <ACCESS_TOKEN>
Accept: application/json

// Response:
{
  "policies": [{
    "policy_id": "LSE-SE-2024-00183442",
    "pet_id": "dog_buffy_7f3a",
    "coverage_tier": "premium",
    "annual_premium_eur": 312.00,
    "deductible_eur": 150.00,
    "covers": ["surgery","illness","liability","wellness"],
    "policy_start": "2024-03-01",
    "renewal_date": "2025-03-01",
    "status": "active"
  }]
}

// Fetch claims for this policy
GET /api/v1/claims?policy_id=LSE-SE-2024-00183442&from=2024-01-01
Authorization: Bearer <ACCESS_TOKEN>

// Response:
{
  "claims": [{
    "claim_id": "CLM-2024-00092381",
    "submitted_at": "2024-09-14T11:23:00Z",
    "category": "illness",
    "vet_invoice_eur": 480.00,
    "deductible_applied_eur": 150.00,
    "payout_eur": 330.00,
    "ai_processed": true,
    "processing_minutes": 5.8,
    "status": "paid",
    "paid_at": "2024-09-14T11:29:00Z"
  }]
}

3. Loyalty Points & Webhook Registration

// Read loyalty points balance + recent earning events
GET /api/v1/rewards/points
Authorization: Bearer <ACCESS_TOKEN>

// Response:
{
  "balance": 4820,
  "discount_pct": 8.5,
  "events": [
    { "date": "2025-03-01", "source": "tractive_activity",
      "points": 10, "pet_id": "dog_buffy_7f3a" },
    { "date": "2025-02-28", "source": "health_quiz_completed",
      "points": 50, "quiz_id": "flea-prevention-101" }
  ]
}

// Register webhook for claim payout events
POST /api/v1/webhooks
Authorization: Bearer <ACCESS_TOKEN>
Content-Type: application/json

{
  "url": "https://yourapp.example/hooks/lassie-claims",
  "events": ["claim.paid", "claim.rejected", "claim.processing"],
  "secret": "whs_<YOUR_SIGNING_SECRET>"
}

// Incoming webhook payload (claim.paid event):
{
  "event": "claim.paid",
  "claim_id": "CLM-2025-00043921",
  "policy_id": "LSE-DE-2024-00293811",
  "payout_eur": 212.50,
  "paid_at": "2025-03-02T09:14:33Z",
  "currency": "EUR"
}
// Verify HMAC-SHA256 signature in X-Lassie-Signature header
Compliance & Privacy
Regulatory context for Lassie data integration across Sweden, Germany, and France

GDPR — General Data Protection Regulation

Lassie operates as data controller under the EU General Data Protection Regulation (GDPR) across all its markets — Sweden, Germany, and France. Any API integration that touches personal data (pet owner identity, pet health records, location data from Tractive) must operate under explicit user consent, data-processing agreements (DPAs), and the data minimization principle. Our deliverables include GDPR-aligned consent collection flows, DPA templates, and field-level documentation identifying which data fields are personal versus aggregate.

Solvency II & Insurance Regulatory Compliance

As a licensed insurer across multiple EU jurisdictions and supervised by the Swedish Financial Supervisory Authority (Finansinspektionen), Lassie's data is subject to Solvency II pillar III reporting requirements for insurance transparency and risk data. Integrations that surface policy exposure, claims frequency, or payout data for reinsurance or actuarial purposes must maintain audit trails, access logs, and data retention schedules consistent with Solvency II obligations. Our compliance guidance covers access log retention (minimum 5 years), encryption standards (TLS 1.3 in transit, AES-256 at rest), and rate-limiting patterns that prevent bulk extractions in violation of terms.

Open Insurance Framework & Data Authorization

The European Insurance and Occupational Pensions Authority (EIOPA) has been developing Open Insurance frameworks analogous to PSD2 for banking. While not yet mandated, forward-looking insurers including Lassie are structuring their APIs with RESTful design, OAuth 2.0 authentication, and webhook-based event notification — the same primitives as Open Banking. Our integration approach aligns with these emerging standards, ensuring the implementations we deliver will remain architecturally compatible as Open Insurance regulations mature across Sweden, Germany, and France in coming years.

Data Flow & Integration Architecture
A simple end-to-end pipeline from Lassie's app data to your systems

The integration follows a four-node pipeline designed for reliability, auditability, and GDPR compliance:

  1. Lassie Mobile App + Backend — The source: user-generated events (policy purchases, damage reports, quiz completions, Tractive GPS syncs) are stored in Lassie's server-side records across Sweden, Germany, and France operations.
  2. Authorized Extraction Layer (OAuth 2.0 + Protocol Analysis) — Our integration layer authenticates with user-delegated tokens via OAuth 2.0 PKCE, reads the normalized API endpoints for policy, claims, points, and health data, and handles token refresh, rate-limit backoff, and HMAC webhook verification.
  3. Normalization & Storage Adapter — Raw API responses are transformed into canonical schemas (OpenAPI-documented), personally-identifying fields are hashed or pseudonymized per GDPR requirements, and records are written to the client's data warehouse (PostgreSQL, BigQuery, Snowflake, or S3-compatible storage).
  4. Analytics / ERP / API Output — Normalized, GDPR-safe records flow into downstream systems: BI dashboards (Looker, Metabase), accounting ERPs (Xero, QuickBooks), CRM platforms, or re-exposed via a client-controlled API endpoint with scoped authentication for B2B partners.

Webhook events (claim.paid, claim.rejected) bypass the polling cycle entirely, delivering sub-30-second latency from Lassie's AI payout decision to your ERP ledger entry.

Market Positioning & User Profile
Who uses Lassie and why it matters for integration strategy

Lassie is a B2C mobile-first insurtech targeting millennial and Gen Z pet owners in Northern and Central Europe — predominantly Sweden (its home market since 2020), Germany (launched 2022), and France (launched May 2024). The typical Lassie user is a 25–40-year-old urban pet owner who values digital self-service, preventive health education, and transparent pricing over traditional broker relationships. The app's 25% daily engagement rate — more than three times the 8–9% industry average — reflects a population that checks the app not just to manage insurance but to engage with health content, earn points, and monitor their pet's activity via Tractive. This behavioral depth creates a data asset far richer than a traditional policy database: it combines insurance transactional data with health behavioral signals, loyalty economics, and GPS activity streams. Integration clients are therefore most commonly veterinary SaaS platforms, pet care analytics companies, loyalty aggregators, and insurer reinsurance desks seeking exposure to this data-rich European insurtech ecosystem as it expands — with Series C capital in hand — into new EU markets through 2026 and beyond.

App Screenshots
Lassie in action — click any thumbnail to enlarge
Lassie app screenshot 1 Lassie app screenshot 2 Lassie app screenshot 3 Lassie app screenshot 4 Lassie app screenshot 5 Lassie app screenshot 6 Lassie app screenshot 7 Lassie app screenshot 8
Similar Apps & Integration Landscape
The broader European pet insurance and pet care data ecosystem — key platforms adjacent to Lassie

ManyPets (Bought by Many)

UK and US digital pet insurer with 4.8/5 Trustpilot rating and a digital-first claims process. ManyPets holds policy records, claims history, and multi-pet coverage data across a large UK and international policyholder base — a natural companion integration for brokers managing cross-insurer portfolios alongside Lassie.

Dalma

French insurtech building a vertically integrated pet care "superapp" that raised €20M in 2025. Dalma combines pet insurance, veterinary appointment booking, and health records in one platform — overlapping significantly with Lassie's data types (policy, health profile, vet logs) and making it a key comparison point for European pet care data aggregation projects.

Petplan (Allianz)

One of the most established European pet insurers, backed by Allianz, with deep lifetime policy data across the UK and Germany. Petplan's structured coverage records and claims history are frequently sought by reinsurance desks and actuarial platforms — often alongside Lassie data when building cross-book risk models.

Agria Pet Insurance

Swedish veterinary insurer with a long-standing presence in Sweden and the UK, specializing in lifetime coverage for dogs and cats. Agria's policy database is particularly relevant for Sweden-focused analytics platforms that need to compare Lassie's insurtech-era cohorts against Agria's traditional policyholder base.

Waggel

UK-based digital pet insurer with a mobile-first claims experience and health content similar to Lassie's preventive care model. Waggel holds policy documents, claims records, and wellness data — making its data structure nearly identical to Lassie's for integration teams building multi-insurer aggregation layers in the UK market.

Feather Insurance

German digital insurer (including pet insurance) focused on expats and mobile-first customers in Germany. Feather's Germany presence directly overlaps with Lassie's German market, and combined policy data from both platforms is valuable for German insurtech analytics platforms and compliance reporting projects.

Fetch Pet Insurance

US-based digital pet insurer offering accident, illness, and wellness coverage with an app-centric experience. Fetch's structured claims data, reimbursement records, and wellness plan data mirror Lassie's core data objects — relevant for North American integrators who want to replicate the Lassie OpenInsurance model for US markets.

Tractive

Lassie's official GPS and health tracking partner since January 2025. Tractive's activity data (daily steps, sleep, location) already flows into Lassie's points engine — making Tractive integration a natural extension of any Lassie API project that targets activity-based pricing or behavioral health scoring.

Cooper Pet Care

European digital pet health platform combining telehealth vet consultations with insurance referrals. Cooper holds digital vet session records, health assessment data, and referral chains — the same consultation log data that Lassie's digital vet feature generates, making joint integration relevant for pet health intelligence platforms.

Pawlicy Advisor

Pet insurance comparison platform with structured data on policy features, premiums, and deductibles across multiple insurers including Lassie, Fetch, and ManyPets. Pawlicy's cross-insurer policy metadata is a useful normalization reference for integration teams building unified pet insurance data schemas.

About Our Studio

We are an independent technical integration studio specializing in mobile app protocol analysis and authorized API integration across fintech, insurtech, and digital commerce. Our engineers have hands-on experience with insurance data pipelines, payment gateway integrations, and OpenBanking/OpenInsurance API design across European and global markets. We understand GDPR data-processing obligations, Solvency II reporting requirements, and the OAuth 2.0 flows that modern insurtechs like Lassie use — and we ship end-to-end integration source code under these constraints.

  • Insurance, fintech, and pet care data platforms across Sweden, Germany, France, UK
  • Protocol analysis, OAuth flow documentation, and endpoint reverse engineering
  • Custom Python / Node.js / Go SDKs, webhook handlers, and reconciliation scripts
  • Full pipeline: analysis → build → test → compliance review → documentation
  • Source code delivery from $300 — runnable API source code + full documentation; pay after delivery upon satisfaction
  • Pay-per-call API billing — access our hosted endpoint and pay only per call; no upfront fee, ideal for usage-based teams

Contact Us

Provide the target app name and your integration requirements — we'll scope the project and deliver a timeline and quote within one business day.

Open contact page

We currently support Lassie integration scopes covering: policy query, claims extraction, loyalty points sync, pet health profile export, Tractive activity feed, and payment history reconciliation.

Engagement Workflow

  1. Scope confirmation: you specify which data types and integration scenarios matter (e.g. claims webhook + policy query + points sync).
  2. Protocol analysis and API design — 2–4 business days depending on scope.
  3. Source code build and internal validation — 3–7 business days.
  4. Documentation, test cases, and compliance notes — 1–2 business days.
  5. Typical first delivery: 6–13 business days. Third-party approval cycles (e.g. Tractive data agreements) may extend timelines.

Deliverables Checklist

  • OpenAPI / Swagger specification for all integrated endpoints
  • Auth flow documentation (OAuth 2.0 PKCE, token refresh, scope mapping)
  • Runnable source code: login, policy query, claims extraction, points read, webhook handler
  • Data schema map: Lassie fields → your target schema (PostgreSQL / BigQuery)
  • GDPR data field classification and DPA template guidance
  • Automated test suite and mock response fixtures
  • README with setup, environment variables, and deployment notes

FAQ

What do you need from me to start?

The target app name (Lassie, in this case), the specific data types you need (e.g. claims history + loyalty points), and any existing credentials or sandbox access. A brief description of your downstream system (ERP, BI tool, custom API) helps us design the right output format.

Does this require Lassie's official API access?

Our integrations use authorized user-delegated access (the same credentials a user would use in the Lassie app), combined with protocol analysis to document endpoint behavior. We do not use undocumented backdoors or credentials that bypass user consent. All access is scoped to data the authenticated user has rights to read.

How do you handle GDPR?

We build with data minimization by default: only fields required for the integration use case are extracted. Personal identifiers can be pseudonymized at the extraction layer. We provide DPA template guidance and recommend that clients operate under a data-processing agreement with their end users. Audit logs are built into all webhook handlers.

Which languages / frameworks do you deliver in?

Python 3.10+ (requests / aiohttp) and Node.js 20+ (axios / native fetch) by default. Go and TypeScript available on request. We can also deliver as a containerized microservice (Docker) with environment-variable configuration if you prefer a self-hosted endpoint over raw library code.

App overview — Lassie Pet Insurance (original app description, collapsed)

Lassie is a Swedish insurtech startup founded in 2020 with a mission to help more animals live long, healthy, and happy lives. It is the first pet insurer designed explicitly around prevention: rather than waiting for animals to get sick and then paying claims, Lassie actively educates pet owners through interactive guides, health quizzes, challenges, and video content developed with veterinarians and animal behavior experts. Users earn loyalty points for completing these activities — points that convert directly into discounts on their insurance premium, creating a financial incentive for better pet care outcomes.

The app is available for both Android and iOS and serves dog and cat owners. All users (insured and non-insured) can access health content, get insurance quotes, and collect points. Lassie insurance customers gain additional access to insurance management, 24/7 customer support, damage reporting, digital vet consultations, policy documents, and the ability to redeem points for premium discounts.

  • Markets: Sweden (home market, 2020), Germany (2022), France (May 2024); additional EU markets planned with Series C capital
  • Scale: 250,000+ pets insured, $100M annual recurring revenue, 25% daily active user rate
  • Funding: $75M Series C raised in February 2026 (Balderton Capital, Felix Capital, Inventure, Passion Capital, Stena Sessan)
  • AI: agentic AI now assists in ~90% of claims; 60% of German claims processed end-to-end in ~6 minutes
  • Partnerships: Tractive GPS (January 2025) for activity-linked rewards; Lidl Plus for loyalty point distribution; Atlar for automated payout reconciliation
  • Recognition: Sweden's Most Satisfied Animal Insurance Customers award from the Swedish Quality Index
  • New in 2024: launch in France, Veterinary Map service (compare clinic costs from Lassie's own price statistics), vaccine reminders, pre-existing condition coverage add-on